SOLVING USER EXPERIENCE, MARKETING AND BRANDING PROBLEMS
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Human Centered Design - Discovering and incorporating the needs of users and brand owners to create products that are functional, manufacturable,
easy-to-use, and brand-strengthening. Melding the aesthetic and engineering requirements to arrive at product designs that solve
problems and create profit. Managing and guiding contracted resources - engineers, model fabricators, sign makers,
prototype fabricators, and production part vendors to assure a successful project completion. GRAPHIC DESIGN
Discovering and incorporating the needs of users and brand owners to create designs for user interfaces, badges and labels, icons,
packaging and signage that are functional, easy-to-use and understand and brand-strengthening.
Melding the aesthetic and functional requirements to arrive at graphic designs that solve problems and create profit. TECHNICAL ILLUSTRATION
Illustrating product set-up and use guides in an informative and understandable way. Providing clear and concise instructional illustrations and diagrams.
Creating explanatory diagrams and cut-away views of products that make complex processes and complex devices and equipment easy to understand.
TONY GRIEDER - Colorado Designer • Colorado Illustrator
I have worked as a designer since 1987, beginning with Communication Arts in Boulder, and moving to Volan Design Associates for 13 years before starting Alloy Design in January 2000. I use Industrial Design, Graphic Design, and Technical Illustration to help companies solve user experience, marketing, and branding problems. I have designed data storage products, medical devices, industrial printers, seismic sensors, breath alcohol testers, wiffle ball pitchers, signs, graphics, badges and labels, GUI's, icons, musical instruments, and more. I have a special interest in optimizing the human-machine interface (using a very broad definition of "machine"), recognizing and solving use and interaction problems, and applying 25 years of real-world experience to ensuring that products and graphics reach, touch, and engage the user. I have been doing User Centered Design since before it became a fashionable term. I have the great fortune to work with high-powered problem-solvers, including Mechanical Engineers and Designers, Technical Writers, Graphic and Web Designers, and Marketing Experts. I look for opportunities to bring their expertise to bear on the problems I'm tasked with solving. Design is only one part of a multi-faceted approach to solving a business problem. I always work within the time and budget constraints of any project, and strive to stay connected to all the other partners working the complete solution. Design solutions have to meet the needs of everyone on the development team - including the end users. Cooperation, compromise, and flexibility are key to a successful product development process.
Named as an Inventor on these United States Patents
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Alloy Design is a Colorado Design Company.

Alloy Design is a Colorado Technical Illustration Company.

Alloy Design, Inc. is registered as an S-Corporation in the State of Colorado.